Obsessions with technology

Is our society too technology obsessed? I mean, we have YouTube, iPod, Blackberry, the Internet... The list of different technologies that people are addicted to is endless. So, where do we draw the line? Where do we say, "stop!" to the money making dealers of technology that subliminally tries to convince us that we need it really badly, eventually making us dependant on these technologies. This brings up memories of the Reaserch in Motion crash a few weeks ago - it led to thousands of different blackberries not being able to e-mail, resulting in money loss.

Where do we draw the line on this?